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6 Types of Phishing Scams and How to Avoid Them

6 Types of Phishing Scams and How to Avoid Them

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Learn about the most common forms of phishing attacks and what you must do to protect your organization from them.
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Table of Contents
Learn about the most common forms of phishing attacks and what you must do to protect your organization from them.

Key Takeaways

  • Phishing Comes in Many Forms: Scams aren’t just fake emails anymore, attackers also use texts, phone calls, and fake websites to trick people into handing over personal info.
  • Targeted Attacks Are Harder to Spot: Spear phishing and whaling are customized scams aimed at specific people, often using real details to seem more convincing.
  • Look-Alike Messages Are a Big Red Flag: Clone phishing copies real emails you’ve received before, then sneaks in a dangerous link or attachment.
  • Your Device Can Be Used Against You: Pharming can silently redirect you to fake websites by messing with your computer or network settings.
  • Slow Down Before You Click or Reply: Unexpected requests for passwords, payments, or urgent action, especially via email, text, or calls, should always be double-checked.

We all know how important it is to be vigilant regarding online security. But with the ever-changing landscape of cyber threats, it can be challenging to stay ahead of the curve. One of the most common and dangerous types of attacks is phishing.

Phishing occurs when a malicious actor gives you sensitive information, such as your login credentials or financial information. They do this by masquerading as a trustworthy entity, such as a bank or government organization.

Phishing attacks are becoming increasingly sophisticated, and it’s getting harder to tell the difference between a legitimate email and a phishing email. That’s why it’s essential to be aware of phishing attacks to know what to look for and protect yourself.

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6 Common Phishing Attacks That Catch People Off Guard

1. Spear Phishing

Spear phishing is a phishing attack targeted at a specific individual or organization. The attacker will research and gather information about their target before sending out the phishing email. This makes spear-phishing attacks much more difficult to spot, as they often look like legitimate emails from someone you know.

Spear Phishing Techniques

  • Housing malicious links or attachments within an email
  • Posing as a trusted entity, such as a bank or government organization
  • Asking for personal information, such as login credentials or financial information.

2. Clone Phishing

Clone phishing is a type of phishing attack where the attacker creates a replica of a legitimate email that you have received before. The only difference is that the cloned email will contain a malicious link or attachment.

Clone Phishing Techniques

  • Creating a replica of a legitimate email
  • Inserting a malicious link or attachment into the cloned email

3. Whaling

Whaling is a phishing attack targeted at high-profile individuals, such as CEOs or senior executives. These attacks are often more sophisticated and difficult to spot, explicitly tailored to the target.

Whaling Techniques

  • Creating a fake website that looks like the login page of a legitimate website
  • Infiltrate the network by breaking into different systems

4. Pharming

Pharming is a phishing attack where the attacker redirects you to a fake website that looks identical to the legitimate website. This is usually done by infecting your computer with malware that changes your DNS settings or hacking into a DNS server and changing the records.

Pharming Techniques

  • Infecting your computer with malware
  • Hacking into a DNS server

5. Vishing

Vishing is a type of phishing attack that uses voice calls or text messages instead of emails. The attacker will pose as a trusted entity, such as a bank or government organization, and try to trick you into giving them sensitive information.

Vishing Techniques

  • The spoofing technique. When an attacker uses a fake caller ID to masquerade as a trusted entity
  • ID spoofing. When an attacker uses a phony caller ID to masquerade as a trusted entity.

6. Smishing

Smishing is a phishing attack that uses text messages instead of email. The attacker will send you a text message that looks like a legitimate organization and trick you into giving them sensitive information.

Smishing Techniques

  • Forms linked to data-stealing websites
  • Malicious attachments
  • Triggering a response to a text message

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Conclusion

Phishing attacks keep evolving, but their success still depends on catching people off guard. By understanding the most common tactics, from spear phishing and whaling to vishing and smishing, you’re far better equipped to spot red flags before real damage is done. Awareness is your first and most effective line of defense.

Stay cautious with unexpected messages, verify requests through trusted channels, and avoid clicking links or downloading attachments unless you’re sure they’re legitimate. A few extra seconds of scrutiny can save you from serious security and financial consequences.

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Guardio Security Team
Guardio’s Security Team researches and exposes cyber threats, keeping millions of users safe online. Their findings have been featured by Fox News, The Washington Post, Bleeping Computer, and The Hacker News, making the web safer — one threat at a time.
Tips from the expert
Pro Tip: Break Phishing’s Favorite Trick by Switching the Channel

Most phishing scams succeed because they keep you inside the message they control. A simple habit can stop nearly all of them before damage happens.

  • Never respond inside the original email, text, or call, even if it looks urgent or familiar.
  • Switch channels on purpose: open a new browser tab, use your saved app, or call the number printed on your card.
  • Treat replies as consent: answering “Yes,” clicking “unsubscribe,” or calling back confirms your number or email is real.
  • Urgency is the tell: real companies don’t punish you for taking five minutes to verify.

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FAQs

What should remote workers double-check before responding to work-related messages?

Remote workers are prime targets because scammers impersonate bosses, IT teams, and vendors.

  • Verify payment or password requests through a separate channel like Slack or a direct call.
  • Be wary of “quick tasks” that break normal workflows, especially urgent wire transfers.
  • Avoid opening attachments unless you were expecting them and confirmed the sender.

To reduce exposure across emails and browsers, enable layered protection like Guardio’s phishing and email security tools.

Why do scammers send messages that don’t ask for anything right away?

Many phishing attempts are designed just to test whether you’ll respond at all.

  • Any reply confirms you’re a real, active target, even a simple “No” or “Stop.”
  • Scammers track engagement, then escalate with more convincing attacks later.
  • Silence is safer than curiosity when a message feels off.

If you’re unsure what counts as phishing versus spam, Guardio breaks it down clearly in its phishing definition guide.

How can I tell if a “real-looking” website is actually a phishing clone?

Modern phishing sites often look perfect, so visual checks alone aren’t enough.

  • Inspect the URL closely for tiny misspellings or extra characters.
  • Avoid logging in from links, open a new tab and visit the site manually instead.
  • Watch for forced urgency, like countdown timers or “account locked” warnings.

Guardio automatically blocks these look-alike sites before they load, learn how that works in this browser safety overview.

Does Guardio protect against phishing beyond just email?

Yes, phishing now happens across browsers, texts, social media, and downloads.

  • Blocks malicious websites before they open, even if you click accidentally.
  • Flags phishing emails that sneak past Gmail’s spam filter.
  • Filters scam texts on iOS so smishing never reaches your main inbox.

You can see how these layers work together in Guardio’s security features overview.

What should I do if Guardio blocks a site I recognize?

Familiar doesn’t always mean safe, legitimate brands are often copied or compromised.

  • Read the block reason to understand whether it’s phishing, malware, or a scam.
  • Avoid overriding blocks unless you’ve verified the site through another trusted source.
  • Report suspected false positives so Guardio’s security team can review them.

If you need step-by-step guidance, Guardio explains your options in this blocked website help article.

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Can You Spot a Scam Text Message?
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