Spot the Lululemon scam: Online shopping safety tips

April 15th · 7 min read

Rotem Tal - Senior Cybersecurity Expert |Writer & Editor|
Rotem Tal - Senior Cybersecurity Expert |Writer & Editor|

Outsmarting online Lululemon scams

Lululemon didn't just elevate yoga pants to a near-religious experience, they made activewear the unofficial uniform for brunch enthusiasts everywhere. It's no wonder everyone from fitness gurus to fashion-forward shoppers can't get enough of those sleek designs and buttery fabrics. But hold onto your mats, yogis! With great popularity comes great scam-ability. Yes, you heard right—where there's love for luxe leggings, there are also crafty cons aiming to capitalize on it.

Such massive popularity often brings with it a darker side of commercialism— fake ads and shopping sites. Scammers are increasingly using well-known brands like Lululemon to create convincing lookalikes that do more than just disappoint with subpar fabric. They aim to swipe your money and personal information as well. As these counterfeit sites and ads continue to rise, it’s essential to know how to protect yourself from becoming a fashion fraud victim.

In this article, we'll expose the common tactics of fake Lululemon offers, from phony websites to too-good-to-be-true sales. And because we all deserve a little extra peace of mind, we'll highlight how cybersecurity software like Guardio can help block these scams before you can even think about striking a downward dog pose. So, let's dive into the bendy world of Lululemon scams and learn how to spot a fake faster than you can say "namaste."

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Lululemon couple

What’s the Lululemon scam? Understanding the basics

Online shopping has become the new age gold rush, transforming endless scrolling into the modern equivalent of a shopping spree. With everyone from your grandma to your gym buddy clicking "add to cart," there's been a surge, not only in spending binges but, unfortunately, also in shopping scams. Crafty cyber criminals have mastered the art of fake ads and dodgy emails, dressing them up perfectly to look like your favorite brands. These scams litter social media feeds and inboxes, flashing "limited-time mega sales" that prey on your FOMO and urge you to buy now or cry later.

Enter Lululemon, the brand that’s stretched yoga pants into iconic fashion statements. Sadly, their fame isn't just attracting fitness buffs, it's also drawing scammers. These scams cleverly use Lululemon's familiar logos and persuasive text to make their emails, ads, and webpages appear legitimate. This deceptive presentation blurs the lines between genuine and bogus. Just one click can lead you away from safety, directing you to a fraudulent website designed more for identity theft than retail therapy—leaving you with nothing but a lighter wallet and a heavy heart.

Say you’re a Lululemon enthusiast who’s signed up for their newsletter, eagerly anticipating updates on sales and exclusive deals. Then, one day, it happens: you receive an email that seems to come directly from them, filled with promises of incredible discounts. However, this email is a total shame, while it appears perfectly legitimate, it's actually crafted to deceive. The danger lies in how convincingly a real newsletter from Lululemon, making it all too easy to fall for offers that seem too good to be true because, often, they are.

You click on the ad, and suddenly, you find yourself on a very genuine-looking but counterfeit site offering what seem to be the best Lululemon special offers ever saw, including jaw-dropping discounts of up to 80%! Overwhelmed by the opportunity, you can't resist the temptation. You quickly fill your cart, enter your credit card details, and eagerly await the arrival of your package. You think you’re scoring a deal on deluxe leggings, but you end up with fake merch or, worse, nada, zip, zilch, and that's if you're 'lucky.' If luck isn't on your side, you could be facing lost money, stolen information, and potentially even a hijacked identity.

Lululemon scam outcomes

As you stretch into your next online activewear purchase, be mindful of the potential pitfalls. Here's what you could be facing if you fall for these scams:

Ghost orders: This is the most common scenario - shoppers pay up, but their orders vanish into thin air, with not even a shipping confirmation in sight.

Fashion mistake: Instead of snagging those high-quality Lulu leggings, some receive cheap knockoffs that wouldn’t survive a single yoga session.

Second-hand surprises: Imagine opening your package to find used, damaged, or tampered items. Definitely not the Lululemon quality you paid for.

Mystery merch: Others receive random items they never ordered, adding insult to injury.

Credit card thieves: These scam sites are not just after a quick buck—they aim to snag your credit card details during checkout. This opens the door to unauthorized charges, leaving you to deal with the fallout.

Identity intrusion: These sites often harvest personal details such as your full name and address in addition to your credit card information. This can lead to identity theft, a serious issue that could haunt your financial transactions for years to come.

As you can see, one wrong click can lead to much more than just low-quality sports gear—it can have serious repercussions on your financial and personal security. So, before you click through on that "too good to be true" deal, pause and ponder—because when it comes to online shopping, it's better to be safe than sorry.

Fake Lululemon social ad

Common signs of fake Lululemon offers

Now that you're clued in on the potential downfalls of these sham sales, let's stretch up your scam-spotting skills. Whether you're hunting for that perfect pair of leggings or a new yoga mat, here are the tell-tale signs to help you distinguish the frauds from the real deals:

Unbelievable discounts: Genuine Lululemon gear rarely hits the 50% or 90% off mark. If the discount makes you do a double-take, proceed with caution.

Fishy domain names: Watch out for URLs that mimic the official Lululemon site but miss the mark. Something like '' or '' should raise an eyebrow. Stick to the tried and true ''

Missing contact info: Legit sites proudly display their customer service numbers and physical addresses. If all you find is an email address, think twice.

No social media savvy: If the only Lululemon promotions you see come from these ads, and there's no trace of a social media presence or follower interaction, that's suspicious.

No SSL certificate: Safe, secure websites have 'https://' and a padlock icon in the URL bar. If it’s just 'http://', your personal and payment details might not be secure.

Secure vs. unsecure websites

Copycat content: If the site’s policies seem copied and pasted and the images look familiar, they’re probably stolen from elsewhere.

Absent "About Us" page: Real businesses boast about their history and operations on their About Us pages. A missing About page is a red flag.

Subpar web design: A legitimate luxury brand like Lululemon wouldn't have a site that looks unfinished or riddled with design flaws like weird fonts or broken links.

Spelling and Grammar mistakes: Lots of errors? It's likely the work of scammers who didn’t take the time to proofread.

Keep these tips in mind next time you stumble upon a too-good-to-be-true Lululemon sale—your wallet and your wardrobe will thank you!

What to do if you encounter a fake Lululemon scam site

Found yourself on a sketchy website? Don't sweat it, but do spring into action. Here's how to flex your scam-busting muscles and protect your peace of mind:

1. Exit stage left: If you land on a questionable site, immediately leave the page. Avoid the temptation to click around or download anything that could compromise your device.

2. Change your passwords: Did you type in your login info? It’s time to update your passwords, and not just for the site you were on. Change them anywhere you’ve used the same credentials. Think of it as a password pilates session—stretching those security measures.

3. Monitor your money: If you entered your credit card details, keep a hawk-eye on your bank and credit card statements. Look for any transactions that seem out of place. Spotted something suspicious? Don't hesitate to call your bank faster than you can strike a warrior pose.

4. Report the scam: Take a deep breath and then take action by reporting the site. In the US, you can report it to the Federal Trade Commission (FTC) via their website. Reporting helps put the scammers in a tight spot and prevents others from falling into the same trap.

5. Use cyber protection: With scammers getting clever by the minute, beefing up your online defenses is a must. Enter Guardio, a Chrome extension and mobile app that acts like a personal yoga instructor for your online safety. If you accidentally click on a shady ad or a phishy email, Guardio blocks it in a flash, keeping you and your digital yoga mat safe from harm.

How Guardio’s cyber protection can safeguard you against online scams

  • Identity theft protection.

  • Real-time data breach alerts.

  • Blocks fake shopping ads, and websites with malicious links.

  • SMS and email phishing attack prevention.

  • One account covers up to to 5 family members.

Is that Lululemon clearance sale legit or another scam?

Ensure you're always shopping safe. Guardio scans & blocks harmful websites, so you can focus on finding your next favorite outfit.

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